Samsung is set to introduce the world’s first rollable smartphone in 2025. This new smartphone will feature cutting-edge display technology that surpasses foldable models, expanding into a massive 12.4-inch screen, the largest in the foldable device category.
The Features of the World’s First Rollable Smartphone
The rollable smartphone that Samsung plans to announce in 2025 is expected to be a groundbreaking innovation. When fully expanded, it will unveil a large 12.4-inch display, outperforming traditional foldable phones. This display can expand from 49mm to 254.4mm, allowing users to adjust the size as needed.
Unlike conventional foldable phones, Samsung’s rollable display will retract in a more natural manner, using its rollable mechanism. It will also feature an OLED panel, incorporating Samsung’s proprietary “Rollable Flex” technology. While hardware details remain undisclosed, it’s highly likely the phone will include an in-display camera, providing a seamless visual experience.
Samsung’s Rollable Display Technology: How It Differs from Competitors
Samsung’s rollable smartphone employs unique technology compared to other brands. The company has optimized its exclusive “Rollable Flex” OLED technology for smartphones and tablets, which was unveiled at SID Display Week in May 2024. Other manufacturers are also experimenting with rollable displays, but none have achieved market readiness to the extent that Samsung has.
For instance, Motorola introduced its concept rollable phone, the “Rizr,” in 2023, but it remains a prototype. Samsung’s ability to speed up the production and commercial release of these innovative devices gives it a significant competitive edge. All eyes are now on how Samsung’s rollable technology will stand out when officially launched in 2025.
Current Status and Future of Competitor Rollable Concepts
Samsung is not the only company exploring rollable display technology. Brands like Motorola and OPPO have also showcased prototype devices. Motorola introduced the “Rizr” concept in 2023, based on a flip design, and OPPO revealed a rollable display prototype in 2021. However, neither of these companies has released a commercial version.
In 2025, Samsung plans to launch a fully functional rollable smartphone, leaving competitors who are still at the concept stage behind. While Samsung leads in innovation, other manufacturers are likely to follow suit soon. The race to offer the most groundbreaking smartphone will undoubtedly intensify.
The Future of Rollable Smartphones: What to Expect in 2025
Samsung’s rollable smartphone is expected to hit the market in the second quarter of 2025. Unlike concept devices, this will be a commercially available product, likely making waves in the smartphone market. The device’s massive 12.4-inch display will appeal to users who prefer larger screens, offering improved usability for media consumption and multitasking.
Though the price of Samsung’s rollable smartphone has yet to be disclosed, it is certain to be positioned as a premium product. Its introduction will likely push other brands to develop their rollable models, raising the bar in the smartphone industry.